Published on Nov 8, 2025 |
World Hospitality Council
The World Hospitality Council (WHC) believes that research is the foundation of progress in global hospitality.
Through a global network of educators, experts, and innovators, we collaborate to uncover insights that redefine
the future of tourism, culinary excellence, and service innovation.
Our studies explore emerging trends — from customer experience and sustainability to workforce transformation
and digital adoption. These research initiatives not only provide actionable strategies but also shape academic
and industrial advancements across continents.
Key Focus Areas
Hospitality education & workforce development
Service innovation and guest experience
Global culinary evolution and food security
Technology adoption in hospitality
Economic impact studies and policy recommendations
By connecting institutions, governments, and industry experts, WHC helps the global hospitality sector adopt
data-driven approaches that foster inclusivity, sustainability, and innovation.
